SNEJ / News archive

Inside the Design Approach of SNEJ’s TOP Showroom

A look at the curves, open views and floating forms described in SNEJ’s September 2023 TOP showroom report.

Original Chinese report ·
Two views of a dark curved island with integrated lighting in the SNEJ TOP presentation.
Curved island forms and integrated lighting from the 2023 TOP showroom design presentation. Original report ↗

In September 2023, SNEJ presented its TOP showroom as a place to explore different approaches to interior space. The company’s report focused on curved surfaces, floating forms, open views and deliberate areas of visual space.

Curves and room composition

The report describes curves as focal points within the showroom. Rather than treating each product as an isolated object, the design brings surfaces, forms and room proportions together.

This is showroom design, rather than a record of a completed customer installation. For buyers developing a coordinated interior, it offers a starting point for discussing how cabinetry, doors and adjacent surfaces should relate.

Turn a design reference into a project brief

A showroom concept becomes useful when the intended details are identified: the shape of a cabinet front, an edge treatment, a finish or the relationship between storage and circulation. These choices can then be reviewed against the dimensions of the actual room.

Explore whole-house customization or use the project brief guide to organise your references.

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